Effective customer service can include a variety of practices, such as providing clear and accurate information about products and services, promptly addressing customer complaints and concerns, and going above and beyond to meet customer needs. It can also involve using technology, such as live chat and social media, to connect with customers quickly and easily.

Good customer service is essential for building long-term relationships with customers and creating a positive reputation for a company. When customers are satisfied with their interactions with a company, they are more likely to return for future business and recommend the company to others.

On the other hand, poor customer service can lead to negative reviews, decreased sales, and a damaged reputation. It is important for businesses to invest in training their customer service teams and regularly evaluating and improving their customer service practices.

In addition, many companies are now using customer service metrics such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT) to gauge the effectiveness of their customer service and identify areas for improvement.